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Why Choose Us
Noveya specializes in all natural botanically derived extract based nutracosmetics, nutraceuticals and therapeutic remedies based on bringing together age-old traditions with modern medical research.

Noveya not only produces the end user products but also the raw ingredients creating close relationships with wildcrafted and organic botanicals cultivators. Noveya believes that there is little new under the sun except for supporting research as the Mediterranean cultures and sources such as the Bible have long heralded the use of natural oils and botanicals and yet only in the last decade has there been strong supporting evidence that such materia botanica is not only exactly what the body's largest organ needs but are being brought into the spotlight for their potential to inhibit and even cure cancer as well as a host of other remedies.

Noveya features a truly unique line of soaps based on the Biblical Seven Species (Wheat, Barley, Grape, Fig, Pomegranate, Olive and Date) as well as the original citrus medica soap. This unusual fruit is also known as the Citron or Etrog and contains many nutrients such as vitamins and minerals the skin thrives on for a healthy glow.

Noveya's philosophy is that by actually feeding and nourishing the skin the nutrients it needs to thrive as an organ (it is the largest organ of the body and actually ingests what you put on it much like the stomach). Noveya believes that you'll not only see immediate results but over time you'll see results much akin to a diet and workout program yet without the boring diet and all the sweating. This means that your skin will actually be much healthier not just show quick fix results that fade as the night goes on or at that magical hour like Cinderella.

Noveya focuses not only on the use of botanical derived extracts and nutrients but also what they consider "active" materials such as honey, leafs and fresh from the plant aloe gel containing enzymes that react with the skin introducing oxygen and amino acids penetrating into the layers of the dermis which assist with cell generation, collagen fiber production and so on.

Using organic goat's milk, wildflower honey and fruits containing alpha-hydroxy and lactic acids offer gentle peeling - lifting off the layers of dead skin cells gently, softly and naturally in a more holistic manner than synthetic derivities which can be too harsh and damaging. Wildflower honey is also a wonderful humectant offering a layer of protection against the elements as do the various forms of antioxidants present in the fruit, leafs and extracts fighting free radicals; the major sponsor of unwanted cell and tissue degeneration and damage.

Noveya has teamed up with doctors for product development as well as ongoing research into the healing properties of botanical materials, particularly those known for generations to have such qualities.

Noveya also offers nutraceuticals and detox formulas as well as an entire line of botanically formulated products pregnancy, birth, after birth care and babies. Noveya has named its therapeutic line "Tevatherapy" meaning natural therapies. These nutraceutical and detox products include olive leaf extract, various pomegranate extracts and oils - expected to be the cosmetics industry's next major hit, TevaSeptic - an herbal based antiseptic and natural immune booster, Nettle tincture, an Echnicea and Propolis strengthener, a first aid cream rich in organic honey and propolis, a hemarroid cream and many more.

Noveya uses wildcrafted herbs as they flourish in their natural habitat when possible and otherwise organic material. On rare occasion when wildcrafted and organic are not possible then what is available. The plants used are never fumigated or irradiated.
Founded in 2004
5 - 10 People
Verification Type:
Israel, Israel
Year Established:
Business Type:
Main Products:
Skin care, natural therapies(tevatherapy), soaps and other wellness products.,
Main Markets:
North America, South America, Western Europe, Eastern Europe, Eastern Asia
Total Annual Revenue:
Below US$1 Million

Enterprise core competence

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